The end of 2012 is upon us and soon PlacesBrands will enter its second year. Although I only started blogging in October, I’m very pleased with the community I’ve built and the positive responses I’ve received so far.
Here are the top 5 posts for 2012:
China grabs the top two spots, with the intriguing little border city Dandong at number one, and the mysterious Beijing tale of murdered Briton Neil Heywood next up. These are closely followed by Qatar in third place, featured in a post weighing the merits of Doha as host for COP18. Romania sneaks in at number 4, taking part in a discussion of the famous American ROM branding campaign. Finally, in a more generalised post, I discuss Simon Anholt’s book ‘Places’ and use it to make some key points about place branding.
1. Dandong: A Chinese city brand built on contrasts
2. Neil Heywood, Brand Britain, and China’s ‘Laowai’ Effect
3. Why Qatar, despite its huge carbon footprint, is still a great venue for COP18
4. How Chocolate and Patriotism Helped Boost Romania’s Nation Brand
5. Beware! There Are No ‘Quick Fixes’ For National Image
So that’s the wrap-up for 2012. Next year will definitely bring many more.
I’d like to thank everyone who reads this blog for their support during 2012 and wish you all success, joy and good luck for the new year. Please join me in 2013!
photo credit: <a href=”http://www.flickr.com/photos/adc/1087895/”>alexdecarvalho</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by-nc-nd/2.0/”>cc</a>
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